Examples of projects of the last rounds
The risky phase of a merger is the integration, which means the operative junction, of both companies and their employees. This is where our Creative Drivers came in: they help with supporting what often fails, they look behind the wall of financial, economic and legal factors of a merger, Instead they take care of the fundamental basis: the employees as well as the internal communication of both merging partners. The Creative Drivers bring their interdisciplinary, creative perspectives and approaches in such a way into the process that a merging is indeed able to run successfully.
More about the project you will find here: Die Salzformel
Five actors of the creative industry were brought together – an interdisciplinary and creative team on new paths of economy. Musician, artists and (graphic) designers deal with a concrete task of a software company operating in the fields of human resources as well as finance and accounting. The employees of the company should receive new ways of innovation; the question to deal with is in how far innovation processes can be integrated into daily work routines?
Moreover, the group cooperated so well that they finally built up a creative consulting company after the Creative Drive project has been finished, named c/o 5. For this innovative business model the group has recently been awarded on a national level as “Kultur- und Kreativpiloten Deutschland”.
From a exponentially fast growing city the first part of the 20th century to a decaying and shrinking town at the start of the 21st century. Heerlen has experienced a great deal of socioeconomic change. Since a couple of years Heerlen has become safer and something of a cultural revival is sensible in the city. In the first project of Creative Drive for Heerlen, the city asks the interdisciplinary team of artists and creative entrepreneurs (local and residents) to explore ideas for the next steps in this urban transition. There is a need for new ways to look at the city and to propose strategies to form upcoming changes for the coming decades.
More information can be found here: transheerlen
9 creators from Belgium, Germany, France and Italy came together for 3 months, 3 days a week, they make up two teams and work on practicallyy oriented project around a common theme : public space. In these research and debating laboratories, they are accompanied by experts all from creative industries. They recieve targueted training to elaborate apropriate tools to develop entrepreneurial skills both for their Creative Drive project and also for their individual projects. The results of these practical workshops fall into different categories. For instance concieving and developing a communication tool for use on as euregional scale project and get over a language barrier, researching pattern arrangements and projecting them in a space on different supports and the imagining and exploring sound and plastic creations in a natural environment.
LAB EA - Labor für Einfall statt Abfall
From August 2012 to the beginning of this year, the interdisciplinary Creative Drive team of Aachen deals with the topic of littering / waste in public space. The seven creatives from Aachen, Maastricht, Düsseldorf and Overath call themselves “LAB EA - Labor für Einfall statt Abfall”, emphasizing the experimental and researching character of their work. Already existing structures are questioned; what actually is waste and which images and actions can be connected to it. The team consists of designers, an architect and artists and together their aim is to create awareness of the waste problem a city has – to develop a concept for a cleaner city that can also be transferred to other regions and communities, as for instance in the Euregio Maas-Rhine. One of their ideas is the so-called “ILMSTAR-Box” – a box where citizens can leave messages for the garbage men. It is about changing people’s behavior, about getting a crucial but still not really existing communication process running. The topic of waste is tackled in a creative and artistic way. The only mean to do so is a playful approach instead of finger pointing at people that cause waste in public space. The team cooperates with the “Aachener Stadtreinigung”.
Communicating Paraphrasing Babel
A team of four young graphic/ multimedia designers and a cultural scientist has been working on an alternative way of communication for the exhibition Paraphrasing Babel. For two month this team tried to come up with a new way of communication and eventually decided to combine several means of communication and to place this in the public space. Quotes from famous artists, writers and thinkers about art were printed on green triangles (inspired on the visual identity of the exhibition) and placed in unexpected places in the cities of Heerlen and Maastricht. These triangles could be scanned with Layar, the smartphone app, and the quotes would come to life. A website was created as well, on which everyone could submit his or her view about art.
The regional archive of Heerlen and surroundings, Rijckheyt, faces unique challenges in the 21st century. Declining subsidies and a lack of interest from the general public constitute major difficulties for the organization, which is where the Creative Drive team comes in. An interdisciplinary group consisting of a cultural scientist, a designer, a dramaturgist and a sound engineer, was asked by Creative Drive Heerlen to investigate ways to increase the accessibility of (and interest in) the archive. This message was to be communicated through various media in public space, to encourage Heerlen residents to reflect upon their history, their city’s history, and become conscious of the uses of history and historical records in our society. The team provided Rijckheyt with a comprehensive plan of how to implement meaningful cultural hacking, which "reprograms and alienates existing cultural code." Focusing on the statues within the city centre, the plan encourages social interaction and active engagement and makes use of media publicity. Rijckheyt will implement our plan in the future, and was very satisfied with the outcome of the project.