12.11.2012 - Creative Drive Live! #1 Transmedia

Storytelling for creative entrepreneurs


Friday November 16th Creative Drive Heerlen organizes the ‘Transmedia storytelling’ lecture by Joris Hoebe of Spektor. The Amsterdam transmedia office received instant fame through the virtual sorrority H.S.C. Mercurius as a part of the dutch BNN tv-show ‘Feuten’. they worked for Giro 999 and are the initiators of Suitcase Cinema.

The occasion also marks the end of the innovation project that a team of Creative Drive Heerlen worked on for the Paraphrasing Babel art-show organised by Stichting Viewmaster. Within the project a young team of creative professionals with various backgrounds worked on a communication strategy and related products.

A combination of crossmedia communication, interactive print and engagement. For those who pay attention green triangles are to be seen throughout Heerlen and Maastricht giving a possible answer to the qwuestion: What is art? As well as being an invitation to answer the question yourself.

The lecture of Joris Hoebe and the presentation of the Creative Drive team are free of admission and will be held at the office of Creative Drive Heerlen, klompstraat 4 in Heerlen starting at 16.00h. The lecture an presentation wil take 90 minutes, after this there is time for drinks and conversation with speakers, team members and other visitors. We will end with a tour of the artworks from Paraphrasing Babel in the city centre.